我国服装企业实施电子商务的现状及新模式探讨

从90年代的信息革命到今天的互联网革命，我们的生活方式被彻底改变。一种新型的经济形式－－网络经济应运而生。电子商务作为网络经济的重要表现形式正以前所未有的速度发展。服装业虽然是典型的传统行业，但是面对新的经济形式、新的生活方式，面对消费者日趋个性化的需求，改变传统的生产经营模式、实施电子设备是必要的。本文就服装业实施电子商务的现状进行了分析，并提出了适于我国当前服装业的电子商务模式。

The Status of Applying E-Commerce in Chinese Garment Industry and a Discussion of the New E-Commerce Mode

From the 1990s of information revolution to the nowadays Internet revolution, the way of our life has been changed completely, and the network economic--a new style economical form was born. E-commerce as the import representative of the network economic is developing at higher speed than ever. Although garment industry is the typically traditional industry, facing the new economical form, the new life style, and the customers' individual demand, it is necessary to apply E commerce to transform the conventional mode of production and operation. This paper analyzes the status of applying E commerce in garment industry, and put forward the E commerce mode suitable for the currently Chinese garment industry.