A study on customer involvement in final assembly for DIY products |
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| Authors: | Jyh-Wen Ho Yeu-Shiang Huang |
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| Affiliation: | 1. State Key Laboratory of Pollution Control and Resource Reuse, and School of the Environment, Nanjing University, Nanjing 210046, PR China;2. National Institute of Clean-and-Low-Carbon Energy (NICE), Beijing 102209, PR China;1. Department of Medical Oncology, Erasmus MC Cancer Institute, Erasmus University Medical Center, Rotterdam, Netherlands;2. Department of Medical Oncology and Cancer Genomics Netherlands, Erasmus MC Cancer Institute, Erasmus University Medical Center, Rotterdam, Netherlands;3. Department of Surgery, Erasmus University Medical Center, Rotterdam, Netherlands;1. SKKU Business School, Creativity Science Research Institute, Sungkyunkwan University, Seoul 110-745, Republic of Korea;2. College of Hotel & Tourism Management, Kyung Hee University, Seoul 130-701, Republic of Korea;3. Department of Science and Technology Management Policy, University of Science and Technology, Korea Institute of Science and Technology Information, Seoul 130-741, Republic of Korea;1. CNRS-AIST Joint Robotics Laboratory, UMI3218/CRT, Tsukuba, Japan;2. CNRS-UM2 LIRMM, Montpellier, France;3. PRISME, Université d’Orléans, IUT de Bourges, France |
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| Abstract: | The objective of this paper is to investigate the degree of the customer involvement in final assembly (CIFA) in establishing a do-it-yourself (DIY) product design in order to achieve cost minimization of the incumbent firm in a competitive environment. Such a decision-making problem is addressed with consideration of the competitors and the learning curve effect within the three hypothetical stages of a product life cycle (PLC). Accordingly, a Bayesian decision model that incorporates expert opinions with available information is proposed to determine the optimal CIFA ratio for a DIY product. Finally, a numerical example is used to illustrate the effectiveness of the proposed model, and sensitivity analyses are also performed in light of the numerical example. |
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