Creativity and Its Discontents: Professional Ideology and Creativity in Architect Work

Architects are a professional group that is commonly associated with creative and aesthetic work and with strong professional norms, values and identities. While such shared norms and beliefs are positive overall in terms of being constitutive of professional subject‐positions, an overemphasis on specific skills and qualities may also be regarded as a burden on members of the professional community. A study of a major Scandinavian architect office suggests that the perceived lack of creative and innovative thinking and accompanying dialogues and discussions among practising architects tends to produce cynicism and, to some extent, disappointment. As a consequence, professional ideologies may in some cases be out of joint with everyday work realities, and thereby to some extent produce expectations that are complicated to fulfil. Professional ideologies are thus both what integrates and consolidates a profession while at the same time prescribing ideal future scenarios for the professional community.