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北京赛德高科铁道电气科技有限责任公司的网络营销策略探讨
引用本文:宋瑶,宋海龙,何振中.北京赛德高科铁道电气科技有限责任公司的网络营销策略探讨[J].机械管理开发,2012(6):188-190,192.
作者姓名:宋瑶  宋海龙  何振中
作者单位:北京赛德高科铁道电气科技有限责任公司,北京,100176
摘    要:网络营销是一种崭新的营销理念和营销模式,制造类企业与普通生活资料企业在网络营销方面有很大的不同。如何规划和设计好网络营销的定位,采用企业所适合的网络营销策略,是开展网络营销必须要解决的问题。北京赛德高科铁道电气科技有限责任公司作为中国先进的高压电器生产商,数年以来,公司将网络营销作为竞争手段,坚定不移推行网络营销,通过积极开展网络营销策略,不但获得了成功,也积累了不少经验。总结北京赛德高科铁道电气科技有限责任公司开展网络营销工作的得失,对其他制造业企业的网络营销策略的规划和制定,也有借鉴意义。

关 键 词:网络营销  制造企业  营销理念  营销方法

Network Marketing Strategies of Saide Hi-Tech Beijing Railway Electrical Technology Co.,ltd
SONG Yao , SONG Hai-long , HE Zhen-zhong.Network Marketing Strategies of Saide Hi-Tech Beijing Railway Electrical Technology Co.,ltd[J].Mechanical Management and Development,2012(6):188-190,192.
Authors:SONG Yao  SONG Hai-long  HE Zhen-zhong
Affiliation:(Saide Hi-Tech Beijing Railway Electrical Technology Co.,hd, Beijing 100176, China)
Abstract:Cyber-marketing is a new marketing concept and marketing models. Mechanics manufacturing enterprises is different from daily necessities manufacturing enterprises in cyber-marketing.How to plan and design cyber-marketing of the company, take the suitable cy- ber-marketing strategy, is the key problem to company. Beijing CED Railway Electric Tech. Co. Ltd as a advanced high voltage electric sys- tem manufacturing company. Since a few years,the company takes cyber-marketing as a kind of important marketing method, executive the suitable strategy.The company have achieved success and accumulated much experience.we can gain some value point by summary the Beijing CED Railway Electric Tech. Co. Ltd ' s experience and deficiency.
Keywords:cyber-marketing  manufacturing enterprise  marketing concept  marketing method
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