“阳美玉器业”发展的几点思考

为了振兴阳美玉器业，使阳美玉器业在激烈的市场竞争中立于不败之地，从如何坚持诚信、着力特色经营及提升市场竞争力等方面，阐述阳美玉器市场管理的新理念。在阳美玉器业的硬件设施实现了质的飞跃基础上，建议当地政府和行业协会，在软环境上营造规范、有序、宽松的市场氛围，打造“阳美玉器”的品牌新形象。

ABOUT THE DEVEOLPMENT OF YANGMEI JADE CARVING INDUSTRY

In order to rejuvenate jade industry of Yangmei town to strengthen its competition power on the market, some new concepts of Yangmei jade market management are discussed including sustaining goodwill, characteristic business running and ways to improve marketing competition power. It is suggested that the local government and trade association should help jade enterprises to built new image of Yangmei jade trademark by creating a normative, ordered and comfortable market environment on the basis of the advanced infrastructure.