首页 | 本学科首页   官方微博 | 高级检索  
     

从北方联合出版传媒的发展看出版业的资本经营
引用本文:何志勇,胡胜男.从北方联合出版传媒的发展看出版业的资本经营[J].北京印刷学院学报,2010,18(1):53-55.
作者姓名:何志勇  胡胜男
作者单位:北京印刷学院,出版传播与管理学院,北京,102600;北京印刷学院,出版传播与管理学院,北京,102600
摘    要:为了加快出版行业的发展和应对国际出版竞争对手的挑战,我国出版业势必要由传统的产业经营向现代的资本经营进行转变。通过对北方联合出版传媒(原辽宁出版传媒)的主要资本运营活动的研究,总结出能为其他出版企业所参考的经验,同时指出了现今我国出版业资本经营存在的问题。

关 键 词:出版业  资本经营  北方联合出版传媒

The Capital Management of Publishing Industry Based on the Review of Development of NUPMG
HE Zhi-yong,HU Sheng-nan.The Capital Management of Publishing Industry Based on the Review of Development of NUPMG[J].Journal of Beijing Institute of Graphic Communication,2010,18(1):53-55.
Authors:HE Zhi-yong  HU Sheng-nan
Affiliation:Beijing Institute of Graphic Communication;Beijing 12600;China
Abstract:In order to speed up the development of the publishing industry and respond to the challenges of international publishing rival, China's publishing industry must change from the traditional industrial operation to modern capital operation. During the study on the main capital operations of NUPMG, this paper summarizes some useful experiences for other publishing enterprises for reference, at the same time points out the current problems and advice on capital management of China's publishing industry.
Keywords:publishing industry  capital management  NUPMG  
本文献已被 CNKI 维普 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号