| 制造企业的产品保证契约模型研究 |
| |
| 引用本文： | 于俭,魏巧米,潘笑盈.制造企业的产品保证契约模型研究[J].杭州电子科技大学学报,2008(2). |
| |
| 作者姓名： | 于俭 魏巧米 潘笑盈 |
| |
| 作者单位： | 杭州电子科技大学管理学院 浙江育英职业技术学院经济与贸易系 杭州电子科技大学管理学院 浙江杭州 浙江杭州 |
| |
| 基金项目： | 浙江省自然科学基金项目(Y605379); 浙江省哲学社会科学规划一般课题(07CGGL033YBX) |
| |
| 摘 要： | 在制造企业和消费者双边道德风险下,通过分析产品保证契约的保护力度、制造企业产品技术经济性能水平及消费者投入产品保养努力程度三者之间的互动关系,构建了一个产品保证契约模型,表明在信息对称下制造企业和消费者之间可以通过协商达成双赢的产品保证契约,而在产品信息不对称前提下,很难达成双方满意的产品保证契约。
|
| 关 键 词： | 契约模型 产品保证管理 产品保证契约 |
A Study on the Contract Model of Product Warranty to Manufacturers |
| |
| YU Jian,WEI Qiao-mi,PAN Xiao-ying.A Study on the Contract Model of Product Warranty to Manufacturers[J].Journal of Hangzhou Dianzi University,2008(2). |
| |
| Authors: | YU Jian WEI Qiao-mi PAN Xiao-ying |
| |
| Affiliation: | YU Jian1,WEI Qiao-mi2,PAN Xiao-ying1(1.School of Management,Hangzhou Danzi University,Hangzhou Zhejiang 310018,China,2.Department of Economy , Trade,Zhejiang Yuying Vocational-technical College,China) |
| |
| Abstract: | The interaction among protection strength of product warranty contract,product quality level provided by the manufacturer and the effort level provided by the consumers to the product under the existing double-side moral hazard between manufacturing enterprises and consumers are analyzed in this paper and a product warranty contract models is built up.Under the information symmetry theories,it shows that the win-win product warranty contract can be reached between manufacturers and consumers through consult... |
| |
| Keywords: | contract model product warranty management product warranty contract |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
