| 基于数据仓库和数据挖掘技术的CRM系统软件的研究 |
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| 引用本文： | 徐雅斌,崔杰. 基于数据仓库和数据挖掘技术的CRM系统软件的研究[J]. 微电子学与计算机, 2006, 23(7): 99-101 |
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| 作者姓名： | 徐雅斌 崔杰 |
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| 作者单位： | 辽宁工学院计算机科学与工程学院,辽宁,锦州,121001 |
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| 摘 要： | 文章首先介绍了CRM的概念与内涵,在此基础上提出了CRM系统的逻辑结构模型。然后介绍了数据仓库和数据挖掘技术在CRM中的应用,最后给出了基于中间件技术的CRM系统软件的实现方法。
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| 关 键 词： | 客户关系管理(CRM) 数据仓库 数据挖掘 中间件 |
| 文章编号： | 1000-7180(2006)07-003 |
| 收稿时间： | 2005-07-28 |
| 修稿时间： | 2005-07-28 |
The Research of Software for Customer Relationship Management System Based on Data Warehouse and Data Mining Technology |
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| XU Ya-bin,CUI Jie. The Research of Software for Customer Relationship Management System Based on Data Warehouse and Data Mining Technology[J]. Microelectronics & Computer, 2006, 23(7): 99-101 |
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| Authors: | XU Ya-bin CUI Jie |
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| Affiliation: | Institute of Computer Science and Engineering, Liaoning College of Technology, Jinzhou 121001 China |
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| Abstract: | Firstly, this paper introduced the concepts and denotative meanings of Customer Relationship Management (CRM), and presented the logical structure model of CRM based on them. Then it introduced the application of Data Warehouse and Data Mining technology in CRM. Finally, it presented the realization method of CRM system based on middleware technology. |
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| Keywords: | Customer relationship management (CRM) Data warehouse Data mining Middleware |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
