| 上海创意地产的发展路径选择 |
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| 引用本文： | 何芳,宋羽.上海创意地产的发展路径选择[J].时代建筑,2010(6):30-33. |
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| 作者姓名： | 何芳 宋羽 |
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| 作者单位： | 同济大学经济与管理学院;同济大学高密度人居环境生态与节能教育部重点实验室; |
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| 摘 要： | 创意地产作为一种新型地产模式,是创意产业与商业地产的完美融合。上海作为近代工业的发源地,具备得天独厚的优势资源,并在实践中探索出一条个性鲜明的发展路径。创意地产的区位选择有别于传统的商业地产,其成功关键在于准确的市场定位、产业选择,合理的规模、业态配比和租金设置,以及灵活的开发运营模式。
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| 关 键 词： | 创意地产 区位选择 定位 租金 开发运营模式 |
Alternative Development Path for Shanghai Creative Real Estate |
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| HE Fang,SONG Yu.Alternative Development Path for Shanghai Creative Real Estate[J].Time+Architecture,2010(6):30-33. |
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| Authors: | HE Fang SONG Yu |
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| Affiliation: | HE Fang,SONG Yu |
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| Abstract: | Creative real estate,as a new real estate model,is a perfect integration of creative industry and commercial real estate.Shanghai,being the birthplace of Chinese modern industry,with advantages from various resources,is exploring a distinctive path in practice.Location selected for creative real estate is quite different from traditional commercial real estate, the key to success lies in its market positioning,type of industry,reasonable size,format,rent ratio settings, and a flexible business model. |
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| Keywords: | Creative Real Estate Location Selection Positioning Rent Development and Operation Model |
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