| 中国传统文化融入平面广告设计教学的实践探索 |
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| 引用本文： | 江卉. 中国传统文化融入平面广告设计教学的实践探索[J]. 南京工业职业技术学院学报, 2013, 0(3): 28-30,43 |
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| 作者姓名： | 江卉 |
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| 作者单位： | 南京工业职业技术学院艺术设计学院,江苏南京210023 |
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| 摘 要： | 综述了中国传统文化融入平面广告设计教学的必要性,对教学路径的转变作了思考,从教学方向与思路,教学方式与过程等方面作了相应的研究和阐述,并试图通过研究进一步促进中国传统文化在平面广告设计中发挥作用.
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| 关 键 词： | 中国传统文化 平面广告设计 教学实践 |
Exploration of Integration of Chinese Traditional Culture into Graphic Advertising Design Teaching |
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| JIANG Hui. Exploration of Integration of Chinese Traditional Culture into Graphic Advertising Design Teaching[J]. Journal of Nanjing Institute of Industry Technology, 2013, 0(3): 28-30,43 |
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| Authors: | JIANG Hui |
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| Affiliation: | JIANG Hui (Nanjing Institute of Industry Technology, Nanjing 210023, China) |
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| Abstract: | This paper, based on the necessity of the integration of Chinese traditional culture into graphic design teaching, discusses the change of teaching approaches, and it also makes the relevant research and elaboration of teaching direction, ideas and methods in the processes of teaching. We try to enhance Chinese traditional culture in graphic advertising design teaching. |
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| Keywords: | Chinese traditional culture graphic advertising design teaching |
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