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创名牌——处理三个关系
引用本文:唐浩.创名牌——处理三个关系[J].包装工程,2002,23(3):181-183.
作者姓名:唐浩
作者单位:株洲工学院艺术学院,湖南,株洲,412008
摘    要:目前企业及整个社会越来越重视名牌产品,越来越注重名牌效应,这是令人欣喜的。创建国产名牌的过程中要特别处理好以下三个关系:名牌与规模经济的关系、名牌与引进外资的关系、名牌与包装意识的关系。

关 键 词:名牌战略  规模经济  包装意识  企业  外资利用
文章编号:1001-3563(2002)03-0181-03
修稿时间:2002年4月18日

Create the Famous Brand and to Deal with Three Relationships
TANG Hao.Create the Famous Brand and to Deal with Three Relationships[J].Packaging Engineering,2002,23(3):181-183.
Authors:TANG Hao
Abstract:The enterprises and society are currently paid more attentions to famous brand of product and effect of famous brand. this paper states that three relationships need to be Cleared whenever a famous brand is created. The relationships are famous brand and scope economy, famous brand and western investment, famous brand and concept of package.
Keywords:Strategy of famous  brand  Scope economy  Concept of package  
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