Towards a Mobile Multimedia Age – Location-Based Services: A Case Study |
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Authors: | Grajski Kamil A Kirk Ellen |
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Affiliation: | (1) SnapTrack, A Qualcomm Company, 675 Campbell Technology Parkway, Campbell, CA, 95008, U.S.A. |
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Abstract: | Japan has been at the leading edge of location-based services (LBS) deployment using wireless assisted GPS technology. These
services, which include personal security, navigation, gaming, security and fleet management, have experienced tremendous
growth over the last few years. By looking at the factors contributing to this successful growth, LBS can be deployed in Europe
with equal success. In addition to success factors, it is important to look at the underlying wireless network technology
and its deployment impact, since Japanese deployments are based on synchronous 3G whereas Europe's likely deployments will
be based on asynchronous UMTS. Recognizing the implication of both these items in accordance with SnapTrack's vision of UMTS
LBS deployment affords a service provider a better opportunity to successfully introduce LBS and drive service revenue.
This revised version was published online in August 2006 with corrections to the Cover Date. |
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Keywords: | assisted-GPS hybrid positioning location-based services |
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