株硬集团国际化实践

对株硬集团国际化历程进行了系统分析,指出其国际化途径是从内向国际化开始再过渡到外向国际化,其中联盟充当了有效工具。给出了联盟能力与国际化绩效的理论模型,提出联盟能力是由联盟学习能力、联盟运营能力、联盟协控能力构成的自组织能力整合系统,联盟能力是企业在联盟领域获得竞争优势、取得价值的有效手段。联盟是国际化的最佳选择与关键影响因素,因此联盟能力对企业国际化有着非常重要的影响。最后从联盟能力的视角提出了株硬集团下一步的国际化策略:对钨资源依赖性很强的业务块,应利用钨资源优势确立联盟控制地位,将钨资源优势转化产业优势和市场优势;自主技术型业务板块,除与世界强势企业建立合资公司外,应广结联盟,博采众长,发挥学习能力,在引进先进技术并消化吸收基础上创新,提升自身的产业水平;基础薄弱型业务单元,应选择硬质合金的最终用户作为联盟伙伴,实现优势互补,互利共赢。

Practice on Internationalization of Zhuzhou Cemented Carbide Group Corp.Ltd.

The history of the internationalization of Zhuzhou Cemented Carbide Group Corp.Ltd.is overviewed and analyzed.Its route is from inward internationalization to outward internationalization and alliance acts as an effective tool.An academic model shows the relationship between alliance capability and internationalization performance.Alliance capability is a self-organization integration system consisted of operation capability,learning capability and control capability.Alliance capability is an effective means to get competitive advantage and value while alliance is the best choice and key influencing factor for internationalization.So alliance capability severely affects corporate internationalization.In the end the tactic is presented for the next stage of the internationalization of Zhuzhou Cemented Carbide Group Corp.Ltd.from visual angle of alliance capability.In the business unit relying on tungsten resource deeply,the driver's seat of the alliance should be taken by using advantage of resource.So the resource advantage will be transformed to the advantage in industry and market.In the business unit where independent technology is very important,besides forming joint venture with strong global enterprises,various alliances can be developed and the learning capability should be brought into play.After introducing and absorbing advanced technology the industry level can be innovated and upgraded.In the weak business unit,alliance should be formed with the clients of cemented carbide so both parties can benefit from the advantages.