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供应链联盟伙伴企业间的信任评估模型
引用本文:卓翔芝,王旭,代应. 供应链联盟伙伴企业间的信任评估模型[J]. 计算机集成制造系统, 2009, 15(10)
作者姓名:卓翔芝  王旭  代应
作者单位:淮北煤炭师范学院,经济管理学院,安徽,淮北,235000;重庆大学,机械工程学院,重庆,400030
基金项目:国家科技攻关计划资助项目(2006bah02a09)~~
摘    要:为定量研究供应链伙伴企业间的信任值,利用信任产生的声誉机制,将供应链伙伴企业间的信任分解为直接信任和推荐信任,并利用贝叶斯概率估计方法,定量地评估供应链联盟伙伴间的信任值,然后根据信任值的更新机制,分别对直接信任值和推荐信任值进行更新,最后得出了伙伴企业间信任值的综合评估模型。仿真结果和分析表明,评估模型体现了声誉机制的作用,并体现了对机会主义和恶意推荐行为惩罚的思想,当连续交易失败或者伙伴企业有机会主义行为时,信任值会迅速下降,要恢复信任值需经历漫长的过程。

关 键 词:供应链联盟  贝叶斯概率  直接信任  推荐信任  评估模型

Credit assessment model for supply chain alliance between partners enterprises
ZHUO Xiang-zhi,WANG Xu,DAI Ying. Credit assessment model for supply chain alliance between partners enterprises[J]. Computer Integrated Manufacturing Systems, 2009, 15(10)
Authors:ZHUO Xiang-zhi  WANG Xu  DAI Ying
Affiliation:1.School of Economics Management;Huaibei Coal Industry Teachers College;Huaibei 235000;China;2.School of Mechanical Engineering;Chongqing University;Chongqing 400030;China
Abstract:To conduct quantitative study on credit value in enterprises of supply chain alliance,credit of supply chain partnership was decomposed into direct credit and recommendation credit.Estimation method of Bayesian probability was used to estimate the credit value of supply chain partnership quantitatively.According to the update value of credit mechanism,the values of direct credit and recommendation credit were updated respectively.Finally,the comprehensive evaluation model of credit value between enterprises...
Keywords:supply chain alliance  Bayesian probability  direct credit  recommending credit  estimation model  
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