| 中国移动全业务运营SWOT分析及应对策略 |
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| 引用本文： | 蒋坤鹏. 中国移动全业务运营SWOT分析及应对策略[J]. 现代电信科技, 2009, 39(6): 63-67 |
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| 作者姓名： | 蒋坤鹏 |
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| 作者单位： | 北京邮电大学经济管理学院 |
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| 摘 要： | 文章首先对于全业务运营的内涵以及国外全业务运营状况和运营经验进行了简要的介绍。随后应用SWOT分析法对于中国移动的全业务运营进行了分析,并重点提出了作者在全业务战略决策上的几点建议。
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| 关 键 词： | 全业务 运营 SWOT |
SWOT Analysis and Strategies of Full-Service Operation by China Mobile |
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| Jiang Kunpeng. SWOT Analysis and Strategies of Full-Service Operation by China Mobile[J]. Modern Science & Technology of Telecommunications, 2009, 39(6): 63-67 |
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| Authors: | Jiang Kunpeng |
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| Abstract: | Firstly, the concepts of full-service and overseas full-service operation status and experience have been introduced. Then, China Mobile full-service operation is analyzed by using SWOT analysis method, and several strategic suggestions by the author are given. |
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| Keywords: | SWOT |
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