基于非线性的电子商务可信性研究

模糊综合评价法是常用的分析方法,它在人工智能、系统评估、决策等多方面有很好的应用。正确评价一个网站的可信性的过程,需要从界面、功能、物流、系统等各方面来评价,即综合评价的过程。考虑到模糊方法的特点,其在模拟人脑思考,评价多因素影响的综合指标值等方面有很好的应用。因此,提出了一种结合特征根方法和非线性模糊综合评价的方法来分析电子商务的可信度。与此同时,将实验结果与其他的线性模糊评价法进行对比,充分说明了在对电子商务可信性评价过程中,利用非线性方法的重要性。

Research on Credibility of E-business Based on Nonlinearity

How to estimate the web more correct,should consider from interface,function,logistics,system and the side which can affect the result.In a word,it is the process to evaluate the whole.While,considering the fuzzy method＇s character,which is good at imitating in thinking,estimating colligate index.So,this paper present a method which combining characteristic root method and nonlinear fuzzy to analyze the credibility of e-business.At the same time,this paper compare the result to others,which are use linear methods,to explain the non-linearity＇s important in e-business＇s credibility.