| 发展企业电子商务网站的对策分析 |
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| 引用本文： | 陈韵,胡晶.发展企业电子商务网站的对策分析[J].湖南纺织高等专科学校学报,2011(3):25-28. |
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| 作者姓名： | 陈韵 胡晶 |
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| 作者单位： | 湖南工程学院经济管理学院,湖南湘潭411104 |
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| 摘 要： | 电子商务网站是电子商务系统的重要组成部分，电子商务的飞速发展使得当代企业越来越重视电子商务网站的建设。电子商务改变了企业的竞争方式、竞争基础和竞争形象。如何建立功能完备、运行良好的企业电子商务网站，成为摆在所有企业面前的一个重要问题。分析了影响当代企业电子商务网站发展的因素，探讨了促进企业电子商务网站发展的新途径。
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| 关 键 词： | 电子商务网站 网站品牌 客户服务 用户体验 |
Analysis of the Strategies for the Development of Enterprise E-commerce Website |
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| Authors: | CHEN Yun HU Jing |
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| Affiliation: | (School of Economies and Management , Hunan Institute of Engineering, Xiangtan 411104,China) |
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| Abstract: | E-commerce website is an important part of E-commerce system. The rapid development of E- commerce makes modern enterprises pay more attention to the construction of E-commerce websites. E- commerce has changed enterprises＇ competitive manners, bases of competition and competitive images. How to create a full-featured and well-operatied E-commerce website has become as an important issue for enterprises. The factors affecting the development of modern enterprises＇ E-commerce websites are analyzed. Some new ways to promote the development of enterprises＇ E-commerce websites are also discussed. |
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| Keywords: | E-commerce website website brand customer service user experience |
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