楼盘命名的顺应论阐释

Verschueren的顺应论给楼盘命名提供解释。语境关系顺应要求：第一，楼盘命名因时而动，并在名称中凸显其地理位置，实现时空因素的物质世界顺应；第二，楼名体现客户优越地位，实现社交世界顺应；第三，考虑购房者的心理状态，做到心理世界顺应。语言结构顺应要求：音节上，顺应语言结构要求，多采用“2＋2”音步；修辞上，使用一定的修辞手段。

On the Naming of the Residential Buildings from the Perspective of Theory of Adaptation

Theory of Adaptation offers an explanation to the naming of the residential buildings. Contextual adaptation requires. First, naming should be made in accordance with the time, and geographic position must appear so as to adapt to the physical world. Second, to adapt to the social world, superiority must be presented to the buyers. Third, the buyers＇psychological condition needs to be considered, this means adap- ting to the mental world of the buyers. Language structure adaptation requires that in syllable, naming of the residential buildings ought to be adapted to language structure, and in rhetoric, we must resort to some figures of speech.