| 品牌塑造与包装设计 |
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| 引用本文： | 过山. 品牌塑造与包装设计[J]. 包装工程, 2002, 23(3): 101-102 |
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| 作者姓名： | 过山 |
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| 作者单位： | 株洲工学院包装设计艺术学院,湖南,株洲,412008 |
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| 摘 要： | 包装视觉设计与品牌的创立有着紧密的联系，二者互为融合对商品的销售以及提升企业形象有着重的作用。研究包装的视觉设计环节，树立品牌形象，能使包装设计更好的服务于产品品牌的塑造。
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| 关 键 词： | 包装设计 产品细化 视觉形象 产品品牌 外观设计 视觉设计 |
| 文章编号： | 1001-3563(2002)03-0101-02 |
| 修稿时间： | 2002-02-28 |
The Establishment of Brand and the Packaging Design |
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| GUO Shan. The Establishment of Brand and the Packaging Design[J]. Packaging Engineering, 2002, 23(3): 101-102 |
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| Authors: | GUO Shan |
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| Abstract: | The connection of the packaging vision design and the establishment of brandis close very much.The two aspects is very important to sell the commodity and raise the corporateimage.Through studying the packaging vision design and establishing the brand image,we canmake packageing design give serve to the establishment of brand. |
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| Keywords: | Brand Packaging design Vision image |
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