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椰树椰风 同行非要相轻乎
引用本文:康建中. 椰树椰风 同行非要相轻乎[J]. 中国食品工业, 2004, 0(4): 18-20
作者姓名:康建中
摘    要:<正> 很多人知道椰风,缘于那句从亚热带吹到亚寒带的广告词“椰风挡不住”,却少有人真正在货架上看到久闻其名的椰风产品;大多数人没听说过椰树,却总能在商场里或是饭桌上喝到一罐罐黑色包装“椰”字打头的天然椰子汁,不多留意,会认为那就该是天天听到的“椰风挡不住”。

关 键 词:椰树集团  椰风品牌  椰树品牌  饮料业  广告宣传  品牌竞争  市场营销

Argue between Brothers
Abstract:As hot time approaches, the thirst for drink increases. And that makes China's beverage producers very happy. In the fight to quench the beverage market, businesses, big and small, domestic and foreign, have been scrambling for the dominant position. While the industry expands and consolidates, the drink segment has emerged as the big winner. In this article, the story between Yefeng and Yeshu, both based on Hainan Province showed a problem: are they only competitors and must they give cold eye to each other?
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