| 诚信营销与企业发展分析 |
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| 引用本文： | 刘勇. 诚信营销与企业发展分析[J]. 武汉冶金管理干部学院学报, 2008, 18(2) |
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| 作者姓名： | 刘勇 |
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| 作者单位： | 武汉冶金管理干部学院,经济管理系,湖北,武汉,430081 |
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| 摘 要： | 随着社会进步、经济发展,企业失信行为越来越受到人们的关注。基于营销在企业发展中的特殊地位,本文通过对诚信缺失的原因、诚信营销的概念、诚信营销对企业的发展进行分析,旨在阐述诚信营销对于企业发展的重要性。
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| 关 键 词： | 诚信 诚信营销 企业发展 |
Analysis of Honest Marketing and Enterprises Development |
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| Liu Yong. Analysis of Honest Marketing and Enterprises Development[J]. Journal of Wuhan Metallurgical Manager's Institute, 2008, 18(2) |
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| Authors: | Liu Yong |
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| Abstract: | With the social progress and the economic development,the dishonest acts in enterprises attract more public concern.Based on the special position of marketing in the development of enterprises,the paper analyzes the concept of honest marketing and the causes resulting in the lack and loss of integrity with a view to expounding the importance of honest marketing to the development of enterprises. |
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| Keywords: | integrity honest marketing development of enterprises |
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