| 基于市场综合分析的产品规划方法研究 |
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| 引用本文： | 郭伟,郑江波,齐海燕,王凤岐. 基于市场综合分析的产品规划方法研究[J]. 计算机辅助设计与图形学学报, 2001, 13(1): 48-51 |
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| 作者姓名： | 郭伟 郑江波 齐海燕 王凤岐 |
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| 作者单位： | 天津大学机械工程学院 |
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| 基金项目： | 国家自然基金-福特中国研究发展基金!(9715 5 11)资助 |
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| 摘 要： | 文中以竞争者市场分析、目标市场定位分析、新产品竞争力分析评价等方法支持产品规划过程决策，结合国内汽车行业的产销信息，开发了相关辅助分析工具，并进行了具体的案例应用。
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| 关 键 词： | 产品规划 市场分析 汽车工业 市场竞争 中国 |
| 修稿时间： | 1999-08-02 |
Methodology for Product Planning Based on Market Information |
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| GUO Wei,ZHENG Jiang-Bo,QI Hai-Yan,Wang Feng-qi. Methodology for Product Planning Based on Market Information[J]. Journal of Computer-Aided Design & Computer Graphics, 2001, 13(1): 48-51 |
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| Authors: | GUO Wei ZHENG Jiang-Bo QI Hai-Yan Wang Feng-qi |
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| Abstract: | Market information can reflect the overall situation of the state-of-art of competition, and provide a more global aspect of VOC. This paper presents a systematic methodology, by means of competitors′ status analysis, market opportunities seeking, and quantitative guidelines for product assessment, to support the decision-making in new product development. A typical case study for a new vehicle program is used to demonstrate the feasibility and effectiveness of the proposed approach. |
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| Keywords: | product planning automobile industry market analysi4 |
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