Psychological dimensions of risk assessment: Risk perception and risk communication

People fear risks and try to avoid them. With a basic innate drive of sensing risks and protecting safety, humans can survive both natural and man-made catastrophes. Modern science and technology considerably serve for predicting risks and lend themselves to increasing protection for humans. In recent years, however, perception and communication gaps seem to be sharpening between scientists and lay public as to what is safe and how safe is safe enough. The present paper is an attempt to illustrate the causes of such perception and communication gaps and present some empirical evidence to understand the psychological foundation of fears in the lay public.