| 我国寿险行业现状分析 |
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| 引用本文： | 周石保. 我国寿险行业现状分析[J]. 湖南工业职业技术学院学报, 2003, 3(1): 42-43 |
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| 作者姓名： | 周石保 |
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| 作者单位： | 中南大学商学院,湖南,长沙,410083 |
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| 摘 要： | 寿险行业的现状是寿险行业制定发展战略的重要依据。本运用行业生命周期理论，市场结构及竞争策略理论对我国寿险行业的现状进行了分析，并对我国寿险企业战略的制定提出了建议。
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| 关 键 词： | 人寿保险 行业生命周期 市场结构 |
| 文章编号： | 1671-5004(2003)-01-042-02 |
| 修稿时间： | 2002-04-06 |
Present Condition Analysis of China''''s Life Insurance Calling |
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| ZHOU Shi-bao. Present Condition Analysis of China''''s Life Insurance Calling[J]. Journal of Hunan Industry Polytechnic, 2003, 3(1): 42-43 |
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| Authors: | ZHOU Shi-bao |
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| Abstract: | Present condition of the life insurance calling is important basis that a life insurance enterprise establishes development strategy.The paper analyses present condition of the life insurance calling according to the theory of the life cycle of the calling, the theory of the market structure and brings up strategy suggestion for life insurance enterprises. |
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| Keywords: | life insurance the life cycle of the calling market structure |
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