2008年世界乳品创新趋势

中国乳品工业协会第十四次年会于2008年8月31日至9月2日在郑州成功举办。在同期举办的研讨会上,各路专家汇集一堂,探讨了近期国内外乳品市场的新形势、新产品和新技术,为面对着激烈的市场竞争和日益增加的成本压力的乳品制造企业,指明了未来的发展道路。其中,来自嘉吉投资(中国)有限公司增稠稳定方案商务单位的林丕坚先生详细介绍了2008年世界乳品创新趋势。现将演讲内容整理如下,以供业内人士参考借鉴。

The global trend of dairy innovation in 2008

First, more claims Beside of the average functions, consumers are always willing to buy the product having more benefits, even that costs more. In the past, a product usually had one or two market-ing points, such as low cholesterol. But the claims are increasing with fu-rious competition. According to an investigation in 2006, each product averagely has 3.17 claims. Innovative packaging, market positioning and advertise-ment etc, are all applied to increase claims. For instance, Tesco easy bring an...