Adoption of electronic options trading at the ISE

US brokerage firms have shown strong interest in a new alternative for trading of equity options since the 26 May 2000 launch of the International Securities Exchange (ISE), an all-electronic trading platform. Although the collective impact of these adoption decisions led to a successful launch and a formidable competitor to the four established options markets in the US, major brokerage firms differ widely in their usage and adoption rates.