| 互联网视频成为互联网新媒体的代表 |
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| 引用本文： | 史琳,孙中琦.互联网视频成为互联网新媒体的代表[J].现代电信科技,2010(8). |
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| 作者姓名： | 史琳 孙中琦 |
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| 作者单位： | 1. 工业和信息化部电信科学技术情报研究所
2. 北京邮电大学国际学院 |
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| 摘 要： | 作为互联网视频业务的新兴代表Hulu,以正版音视频内容吸引用户,利用广告收入支撑视频流服务的商业模式,使Hulu成为美国最受欢迎的互联网视频网站之一。Hulu通过发掘在线视频广告的观看方式、内容和互动性,即获得广告商的认可也使其迅速成为盈利的互联网视频网站。
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| 关 键 词： | 互联网视频 Hulu 在线视频广告 |
Internet Video to Shape Online New Media Services |
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| Shi Lin,Sun Zhongqi.Internet Video to Shape Online New Media Services[J].Modern Science & Technology of Telecommunications,2010(8). |
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| Authors: | Shi Lin Sun Zhongqi |
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| Affiliation: | Shi Lin Sun Zhongqi; |
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| Abstract: | As a emerging company providing Internet video services,Hulu has built up a new business model that provides streaming video services with copyrighted materials to attracts web users and gain revenue from advertising.It has become one of the most favorite online video websites.Moreover,Hulu is also recognized by advertisers and become profitable by exploring ways to view,the content and interactivity of online video advertising. |
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| Keywords: | Hulu |
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