| 服装大规模定制营销模式下的订单管理 |
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| 引用本文： | 龚勤理,单璐.服装大规模定制营销模式下的订单管理[J].丝绸,2011,48(4):61-64. |
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| 作者姓名： | 龚勤理 单璐 |
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| 作者单位： | 浙江纺织服装职业技术学院,服装学院,浙江,宁波,315211 |
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| 摘 要： | 从服装大规模定制营销与订单的关系入手,分析了订单在服装大规模定制营销中的特点;通过订单的模块化分解,实现服装大规模定制模式下模块宽度和深度管理;阐述了服装大规模定制营销模式下订单处理的基本步骤,通过对传统的订单处理流程缺陷的分析,提出建立订单处理团队、重构基于Internet订单处理流程的思路.
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| 关 键 词： | 服装大规模定制 营销模式 订单流程 |
Research on how to manage mass customized MTM orders of apparel products |
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| GONG Qin-li,SHAN Lu.Research on how to manage mass customized MTM orders of apparel products[J].Silk Monthly,2011,48(4):61-64. |
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| Authors: | GONG Qin-li SHAN Lu |
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| Affiliation: | GONG Qin-li,SHAN Lu(School of Fashion,Zhejiang Textile and Fashion College,Ningbo 315211,China) |
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| Abstract: | The characteristics of mass customized MTM orders from the point of analyzing the relations between apparel MTM orders and mass customization strategy is studied in this paper.The mass customized MTM orders could break down into modules with different widths and depths to control respectively.This paper also illustrated the basic schedule of how to process the modules.After analyzed the weak side of traditional process methods,new module team strategies were proposed to reconstruct orders' processing line b... |
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| Keywords: | Apparel mass customization Marketing model Order process |
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