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Hedonic and utilitarian benefits as determinants of the application continuance intention in location-based applications: the mediating role of satisfaction
Authors:Akel  Gökhan  Armağan  Ece
Affiliation:1.Faculty of Economics and Business, Antalya AKEV University, Antalya, Turkey
;2.Faculty of Economics and Business, Ayd?n Adnan Menderes University, Ayd?n, Turkey
;
Abstract:Multimedia Tools and Applications - The increase in the number of social media users and smartphone usage has a positive relationship with the diversity of applications. People use mobile...
Keywords:
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