肥（香）皂市场及趋势

概述了肥皂市场的发展状况及肥皂的创新与创意。随着消费者对更天然、更安全个人清洁用品的追崇，各种质地、香型、色泽、形态和包装的个人清洁用品充斥着市场，消费者面临着更多的选择。肥皂这一曾经最畅销的洗涤产品正面临巨大的冲击。肥皂行业只有对产品不断地进行升级，在配方上有所创新，在配方中添加一些有附加值的配料，保持肥（香）皂企业在清洗行业市场中的占有率，保持市场竞争力和企业活力，才能实现肥皂行业的长期可持续发展。

Market and trends of soap and toilet soap

This paper provides an overview of the development in the market situation of soap and toilet soap, and the innovation of them. In consumer＇s pursuit of more natural, safer soaps, a variety of personal cleaning products with different quality, flavor, color, shape and packaging flooded the market, consumers have more choices. It is pointed out in the paper that the soap enterprises can prolong their life if only the soap manufacturers improve their products, keep innovation in formulation technology, add more value-added ingredients in the products, maintain market share of soap in personal cleaning market, maintain company vitality and comoetition in the market.