| 构建优秀企业文化 提高市场营销能力——供电企业经营观念的转变 |
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| 引用本文： | 李胜.构建优秀企业文化 提高市场营销能力——供电企业经营观念的转变[J].安徽电气工程职业技术学院学报,2003,8(4):62-65. |
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| 作者姓名： | 李胜 |
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| 作者单位： | 浙西电力教育培训中心,浙江 建德 311600 |
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| 摘 要： | 企业文化是围绕企业生产经营管理而形成的观念总和。本文通过对供电企业市场营销能力现状的分析 ,就供电企业在电力体制改革过程中 ,如何构建优秀的企业文化、树立市场营销观念提出一些设想 ,以此来转变供电企业在计划经济体制下形成的经营观念 ,适应体制改革后社会主义市场经济对供电企业的要求。
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| 关 键 词： | 企业文化 营销能力 经营观念 |
| 文章编号： | 1009-1238(2003)04-0062-04 |
| 修稿时间： | 2003年1月20日 |
Construct Excellent Enterprise Culture Improve Marketing Ability--The operation conception converting of electric power enterprise |
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| LI,Sheng.Construct Excellent Enterprise Culture Improve Marketing Ability--The operation conception converting of electric power enterprise[J].Journal of Anhui Electrical Engineering Professional Technique College,2003,8(4):62-65. |
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| Authors: | LI Sheng |
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| Abstract: | Enterprise culture is the total thoughts which encloses the enterprise production, operation and management. In this paper the author analyses the present marketing ability of electric power enterprise and presents some conceptions in order to erect the marketing thoughts through constructing excellent enterprise culture during the reform of electric power system. The operation thoughts of electric power enterprise will be converted that is formed under the market-planned economy to meet the socialist market-oriented economic demand after the electric power system has been reformed. |
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| Keywords: | Enterprise culture Marketing ability Operation thoughts |
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