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充满机遇与挑战的中国化妆品业
引用本文:张殿义.充满机遇与挑战的中国化妆品业[J].日用化学品科学,2000,23(5):16-18.
作者姓名:张殿义
作者单位:中国香料香精化妆品工业协会,北京,100740
摘    要:1999年中国化妆品工业平稳发展,名牌产品为市场主导。市场竞争激烈。厂家不断推出新品,销售触角直接指出消费者,并指出化妆品包括进口化妆品质量值得重视。2000年中国将加入世贸组织,中国化妆品行业是机遇与挑战并存,中国化妆品的市场必须国际市场国际化。

关 键 词:化妆品  市场  品牌生产  中国

The Review of China Cosmetic Industry with Opportunity and Challenge
ZHANG Dian-yi.The Review of China Cosmetic Industry with Opportunity and Challenge[J].Detergent & Cosmetics,2000,23(5):16-18.
Authors:ZHANG Dian-yi
Abstract:The development of China cosmetic industry is steady,prestige brands lead the market position.The market competition is sharp,new products are laurched into the market constantly and the market object is directed to the consumers.It is proposed that the quality of the cosmetics including the imported cosmetics should be paid more attention to .China will accede to WTO in 2000.So,Chinese cosmetic industry is faced with opportunity and challenge.
Keywords:cosmetic  market  brand  production  China  
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