| 新媒体时代芜湖老字号品牌的传播与创新发展 |
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| 引用本文： | 邓艺梅. 新媒体时代芜湖老字号品牌的传播与创新发展[J]. 数码设计:surface, 2014, 0(5): 37-38 |
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| 作者姓名： | 邓艺梅 |
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| 作者单位： | 安徽师范大学美术学院.安徽芜湖241002 |
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| 基金项目： | 本文为安徽省教育厅人文社会科学研究项目阶段性成果（2011sk062） |
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| 摘 要： | 新媒体以丰富的传播渠道、多样化的视觉形式广泛应用在品牌传播中。芜湖老字号品牌蕴含传统文化底蕴与地方特色，拥有较高品牌价值，同时也面临着新时代的挑战。利用新媒体的特征与优势，创新发展，挖掘品牌价值，以全新的理念塑造芜湖老字号的新形软，扩大品牌影响力，发现多元商机，让老字号品牌焕发新的生命力。
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| 关 键 词： | 新媒体 芜湖老字号品牌 传播 创新发展 |
Communication and Innovative Development of Wuhu Time-honored Brand in New Media Age |
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| DENG Yi-mei. Communication and Innovative Development of Wuhu Time-honored Brand in New Media Age[J]. surface, 2014, 0(5): 37-38 |
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| Authors: | DENG Yi-mei |
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| Affiliation: | DENG Yi-mei ( Art Department Anhui Normal University, Wuhu 241002, China ) |
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| Abstract: | New media to enrich the communication channels, diverse visual forms are widely used in brand communication. Wuhu time-honored brand contains traditional culture with local characteristics, with high brand value, also facing the challenges of the new age. The use of new media features and advantages, innovation and development, exploring brand value to new ideas to shape a new image of Wuhu time-honored brand, and expand the brand influence, found diverse opportunities, let the time-honored brand vitality. |
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| Keywords: | new media Wuhu time-honored brand communication innovative development |
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