| Abstract: | With the publication of Zür experimentalen ?sthetik (1871) and Vorschule der ?sthetik (1876), Fechner laid the foundations for a new field termed experimental aesthetics, and provided three methods for empirical research. Of these, the method of choice has dominated subsequent research. It is argued that this method, in combination with a narrow, post-Baumgarten definition of aesthetics as pertaining mainly to the experience of art, has not served aesthetics well. In so doing it has overlooked the vast corpus of everyday objects for which people engage in aesthetic choice. Termed mundane aesthetics, this represents the low end, design, as distinct from the high end, art. The aesthetics of the mundane represents everyday reality, far removed from the rarefied pursuit of art. A study is reported into that most mundane and ubiquitous activity, selecting a paint color for the home. It eschews the laboratory and, instead, uses a retrospective method supported by qualitative data analysis (NVivo). The results indicate that aesthetic choice involves processes that are far from uniform, far from instantaneous (cf. laboratory studies), and that employ both internal and external aids reflecting cognitive, emotional, and social considerations. Selecting a wall color emerges as a surprisingly sophisticated process and, on the basis of the present study, one that women appear better equipped to perform than men. A parallel is drawn with the domain of decision research, particularly naturalistic decision-making. Mundane aesthetics involves a decision process, and not simply an affective choice. (PsycINFO Database Record (c) 2011 APA, all rights reserved) |
