| 北京地区出版社网络营销现状调查与分析 |
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| 引用本文： | 李宝玲. 北京地区出版社网络营销现状调查与分析[J]. 北京印刷学院学报, 2014, 0(1): 38-40 |
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| 作者姓名： | 李宝玲 |
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| 作者单位： | 北京印刷学院经济管理学院,北京102600 |
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| 基金项目： | 北京印刷学院校级重点研究项目（23190111014）研究成果之一. |
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| 摘 要： | 随着我国B2C电子商务的快速发展,网络渠道在图书销售中的地位也日益凸显。调查显示,出版社目前已经把网络渠道作为一个很重要的营销阵地,但是,具体在实施过程中还存在一些问题,影响了网络营销实际效果的发挥。
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| 关 键 词： | 出版社 网络营销 现状调查 |
The Survey and Analysis of E-marketing Status of Publishing Houses in Beijing |
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| LI Baoling. The Survey and Analysis of E-marketing Status of Publishing Houses in Beijing[J]. Journal of Beijing Institute of Graphic Communication, 2014, 0(1): 38-40 |
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| Authors: | LI Baoling |
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| Affiliation: | LI Baoling ( Beijing Institute of Graphic Communication, Beijing 102600, China) |
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| Abstract: | Internet is playing more and more important role in selling books with the rapid development of B 2C in China. However , the survey shows that the current effect of online-marketing implementation of publishing houses is not as expected due to some problems , even though it has been regarded as one of the most marketing platforms . |
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| Keywords: | publishing house e-marketing survey of status |
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