北京市居民消费行为和节能意识调查分析

基于北京市居民生活消费行为问卷调查的统计数据,本文分析了北京市居民消费行为倾向和节能意识。研究发现:北京市公众的节能意识还有待加强,尤其是35岁以下人群;公众的生活模式正在由传统的储蓄模式向消费模式转变,而且随着收入的增加和学历的提高,会越来越倾向于买房、买车等高耗能、高消费。因此,应进一步加大节能减排的宣传和教育,提高公众的节能意识,合理引导居民节约型消费行为模式。

Analysis on Consuming Behavior and Energy Saving Awareness of Beijing Citizens Based on Survey Data

Based on the survey data, this paper has analyzed the tendency of consuming behavior of Beijing citizens and their energy saving awareness. The results analysis have found that the energy saving awareness of Beijing citizens needs further strengthening, especially those younger than 35. The living pattern of people in Beijing is now changed from the traditional saving to the consumption. As the income and education level increase, people tend to consume the high energy and high consumption goods, such as buying cars and houses. Therefore, the government shall further strengthen publicity and education on energy saving and emission reduction, and improving the enel;gy saving awareness of the people and reasonably guide citizens to take a reserving-orientated consuming behavior.