基于大数据的移动互联网精准营销平台

为提高信息时代下的企业营销效果,文中基于大数据,探讨了移动互联网精准营销平台的构建与设计。首先,介绍了大数据下的精准营销,明确了移动互联网精准营销平台的优势。其次,介绍了精准营销现状,并从技术架构、业务流程处理、功能架构等方面,阐述了平台架构设计要点。最后,总结了设计要点及效果。通过移动互联网精准营销平台,可实现大数据技术和企业营销的结合,优化精准营销的效果。

Mobile Internet Precision Marketing Platform Based on Big Data

In order to improve the effect of enterprise marketing in the information age, this paper discusses the construction and design of the mobile Internet precision marketing platform based on big data. First, the precision marketing under big data is introduced, and the advantages of the mobile Internet precision marketing platform are clarified. Secondly, the current situation of precision marketing is introduced, and the key points of platform architecture design are expounded from technical architecture, the aspects of business process processing, functional architecture, etc. Finally, the design points and effects are summarized. Through the mobile Internet precision marketing platform, the combination of big data technology and enterprise marketing can be realized to optimize the effect of precision marketing.