| 高级定制童装的品牌创建策略研究 |
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| 引用本文： | 于杨. 高级定制童装的品牌创建策略研究[J]. 中原工学院学报, 2011, 22(4): 43-47,71. DOI: 10.3969/j.issn.1671-6906.2011.04.010 |
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| 作者姓名： | 于杨 |
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| 作者单位： | 河南工业大学设计艺术学院,郑州,450001 |
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| 基金项目： | 河南省科技攻关重点项目(112102210317); 河南省哲学社会科学规划项目(2010FYSOO7) |
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| 摘 要： | 基于对国内外童装品牌现状的分析,探讨了高级定制童装品牌的创建价值,对其创建的可行性进行了分析,进而探讨了高级定制童装的品牌定位,在此基础上提出了高级定制童装的品牌创建策略.
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| 关 键 词： | 定制 童装 品牌 |
Research on Create Advanced Custom Children's Clothing Brand |
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| YU Yang. Research on Create Advanced Custom Children's Clothing Brand[J]. Journal of Zhongyuan Institute of Technology, 2011, 22(4): 43-47,71. DOI: 10.3969/j.issn.1671-6906.2011.04.010 |
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| Authors: | YU Yang |
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| Affiliation: | YU Yang(Henan University of Technology,Zhengzhou 450001,China) |
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| Abstract: | Based on the status of domestic and international children's wear brand,the creation of high value custom children's clothing brand is discussed,the feasibility of creating is analgsed,and then advanced custom children's clothing brand positioning is discussed.On this based the high-level customization children's clothing brand building strategy is proposed. |
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| Keywords: | advanced custom children's clothing brand |
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