| 浅论企业服务营销 |
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| 引用本文： | 陈桂菊,刘洪勋.浅论企业服务营销[J].河南冶金,2000(2):40-42. |
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| 作者姓名： | 陈桂菊 刘洪勋 |
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| 作者单位： | 安阳钢铁集团有限公司
(陈桂菊，刘洪勋)，安阳钢铁集团有限公司(王伟付) |
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| 摘 要： | 市场经济逐步确立，买方市场已经形成，服务逐渐成为企业竞争的又一焦点。探索服务营销的规律，提高服务质量，已成为企业获取竞争优势的一大法宝。
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| 关 键 词： | 企业竞争 服务营销 服务质量 买方市场 市场经济 |
DISCUSSION ON SERVICE SALES IN ENTERPRISE |
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| Chen Guiju Liu Hongxun Wang Weifu.DISCUSSION ON SERVICE SALES IN ENTERPRISE[J].Henan Metallurgy,2000(2):40-42. |
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| Authors: | Chen Guiju Liu Hongxun Wang Weifu |
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| Abstract: | With the establishment of market economy and the formation of buyer market, the service will be the focus in business competition. Only probing the law of service sales and improving the service quality can achieve the competitive edge for enterprise. |
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| Keywords: | business competition service sales service quality |
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