| 数字电视时代的广电客户关系管理与营销系统 |
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| 引用本文： | 吴晓斌,胡宁,张浩波,王艳辉. 数字电视时代的广电客户关系管理与营销系统[J]. 中国有线电视, 2007, 0(12): 1180-1184 |
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| 作者姓名： | 吴晓斌 胡宁 张浩波 王艳辉 |
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| 作者单位： | 南京广电网络有限责任公司,江苏,南京,210002 |
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| 摘 要： | 介绍广电客户关系管理与营销系统的概念、原理和整体框架,就数字电视整转后如何构建广电客户关系管理与营销系统进行探讨,给出结合呼叫中心的典型系统组成结构和功能应用。
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| 关 键 词： | 客户关系管理 营销系统 客户服务 呼叫中心 数据仓库 |
| 文章编号： | 1007-7022（2007）12-1180-05 |
| 收稿时间： | 2007-05-09 |
| 修稿时间： | 2007-05-09 |
Broadcast Television Customer Relationship Management and Marketing System in the Digital Television |
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| WU Xiao-bin,HU Ning,ZHANG Hao-bo,WANG Yan-hui. Broadcast Television Customer Relationship Management and Marketing System in the Digital Television[J]. China Cable Television, 2007, 0(12): 1180-1184 |
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| Authors: | WU Xiao-bin HU Ning ZHANG Hao-bo WANG Yan-hui |
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| Affiliation: | Nanjing Broadcast Television Network Inc. , Jiangsu Nanjing 210002, China |
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| Abstract: | This article proposes the concept, principle and the frame of Broadcast Television customer relationship management and marketing system, introduces how to construct the system in digital television and briefly explains the system structure and function application of the typical system, which cooperates with call center. |
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| Keywords: | customer relationship management marketing system customer service call center data warehouse |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
