中国动漫产业存在的问题及分析

21世纪注定是动漫产业横空出世的一个时代。动画经历了漫长的历史,从远古人用静态画记录人体和动物的连续动作,到18世纪末发明了魔术幻灯,直至1913年纽约第一家动画公司的诞生,动画企业吹响了前进的号角。由于动画的高科技、高品位、高投入、高风险、高淘汰和成功作品的高回报的产品特点,现代动画企业生存发展必须具备强劲的竞争力。通过回顾中国动漫发展的历史,分析其发展现状以及存在的问题,寻找到中国动漫产业和动漫企业发展壮大的规律和竞争优势。

Analysis on the Problems in Chinese Antimation Industry

The gross earnings of China's animation industry have already exceeded that of film industry.Due to China's tremendous market and its weak creativity,over 80 percent of profits generated from animation industry were trapped into pockets of Japanese and Americans.China becomes the world's largest import country for animation products.Many world-famous cartoon characters such as Snoopy,Mickey Mouse and Hello Kitty grabbed RMB 600 million from China in one single year.On one hand,the shortage of cartoon resour...