| 图形语言在包装设计中的应用 |
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| 引用本文： | 纪向宏.图形语言在包装设计中的应用[J].包装工程,2006,27(1):167-169. |
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| 作者姓名： | 纪向宏 |
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| 作者单位： | 天津科技大学,天津,300222 |
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| 摘 要： | 包装中的图形设计,旨在获得一种能够迅速传递产品信息的效果.文章通过具体论述包装设计中图形要素的分类、表现形式、遵循的基本原则几个方面,来说明图形语言在包装设计中的重要性.其目的是如何运用图形语言,设计出具有强烈视觉冲击力的包装产品,使它们能够在极短的时间内引起消费者的注意,进而达到促销的功能,最终提高包装产品在市场销售中的占有率和竞争力.
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| 关 键 词： | 包装设计 图形语言 视觉传达 |
| 文章编号： | 1001-3563（2006）01-0167-03 |
| 收稿时间： | 2005-07-11 |
| 修稿时间： | 2005-11-02 |
Application of graphic language in package design |
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| JI Xiang-hong.Application of graphic language in package design[J].Packaging Engineering,2006,27(1):167-169. |
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| Authors: | JI Xiang-hong |
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| Affiliation: | Tianjin University of Science Technology, Tianjin 300222, China |
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| Abstract: | The graphics design in package intends to achieve the result of immediately transfering the product information to human.The catalogue,the expression style language and the elementary principles followed of graphic elements in package design were introduced.It was concluded that how to apply graphic language was so important in packaging design that it could make packaging products a strong visual impact and catch the customs' attentions instantaneously for promotion,and improving packaging product's appropriation rate and compete power in market distribution ultimately. |
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| Keywords: | package design graphic language graphie design vision |
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