包装视觉品牌与VI概念的运用

就包装设计中视觉要素的个性化的表现问题及VI概念的运用，从企业视觉识别系统（VI）的树立、品牌视觉包装设计的构成要素与VI设计原则、VI概念与产品更新、视觉更新上的分析等几方面讨论设计师在构筑系列包装和产品多样化设计时如何树立品牌视觉形象，并分析了国内外几个著名产品的视觉包装设计，提出VI设计概念在产品包装和容器设计上要充分地运用VI设计概念，使得所构筑的品牌视觉形象具有统一感。

Visual Brand of Packaging and the Use of VI Conception

Through the research of the building of Corporation Visual Identity, the elements of visual brand packaging design and principle of VI design, the updating of VI conception was introduced. The individuation of the visual elements for packaging design and the use VI conception was discussed. Visualization of packaging design for many famous products was analyzed. It was put forward that the conception of VI design must be a consideration while unification to be found in visual brand.