受众视角下庐山日文网站建设和提升研究

“互联网+旅游”时代,网络成为旅游者查找旅游地信息的重要手段,内容丰富、设计精美的景区官方网站可以吸引更多的游客前来观光。庐山以其雄、奇、险、秀闻名于世,享有“世界文化遗产”“世界地质公园”等美誉,深受日本游客的喜爱。文章以庐山日文网站为例,从界面功能、信息功能、技术功能及个性化功能等角度探究该网站存在的问题,最后从受众视角提出解决这些问题的对策。

Research on Lushan Japanese Website Construction and Promotion from the Audience's Perspective

In the“Internet+Tourism”age,the internet has become an important means for tourists to look for tourism destination information.Official websites of scenic spots with abundant contents,exquisite design can attract more tourists to come.Lushan is famous for its majesty,oddity,danger,and beauty.It enjoys the reputation ofWorld Cultural HeritageandWorld Geopark,and is deeply loved by Japanese tourists.This research takes the Japanese website of Lushan as an example,explores the problems of the website from the perspectives of interface function,information function,technical function,and personalized function,and finally proposes countermeasures to solve these problems from the audience's perspective.