中国葡萄酒业:小心酸葡萄

<正> 尽管中国人均年消费葡萄酒不及世界平均水平的1/10,但葡萄酒市场每年5.38％的产量增长率和3.8％的年利润增长率,吸引了越来越多的投资商前来“淘金”。 葡萄酒新军印象酒业以8000多万元的天价夺得中央电视台黄金时段酒类广告标王;而其他白酒、啤酒企业也不甘落后,茅台、古井贡等纷纷开始大力发展葡萄酒

Alarm to Wine Enterprises

Although China per capita consume is less than 1/10 of world, rapid development of wine industry attracts more attention. Large funds has been put into in various way, a new round competition has begun. However, middle-and small enterprises whose fund and technology are few lead market into unordered competition. Thus, foreign companies have chance to enter China market. Wine is not the necessary part of Chinese tradition diet as to the different in marketing. Besides, the price of grape wine is higher than level of consumption, it is not easy to accept. Double-standard of wine also make domestic enterprises be awkward institution.