做小池塘中的“大鱼”

<正>在我国,像牛奶这类制品在过去是没有品牌之说的,各地只是执行统一的行业标准。并且,由于牛奶对“新鲜”度的要求颇高,因此本地人通常在选购时会认本地的牌子。2004年,相关分析和监测指标评析报告显示:在济南,乳品品牌的市场占有率排序依次为:佳宝、伊利、得益;南京的排名依次为:卫岗、光明、伊利;沈阳的排序为辉山、蒙牛、伊利;青岛的排序

As Big Fish in the Small Pond

Act as big fish in small pond first, but not do as small fish in sea. This principle may be the best way for small-scale enterprises to exist in the fierce market competition. For regional dairy products enterprises can give full play to the advantage of the regional brand, then it is possible for them to say no in annexation. This article has very good reference value to medium and small-scale dairy products enterprises.