基于用户评价的西京古道导视系统优化策略

目的 在广东省保护南粤古驿道线性遗产及开发古驿道旅游的背景下，空间导视系统作为古驿道游径建设的重要组成部分，通过对现有导视系统(记名类标识、定位类标识、引导类标识、解说类标识、管理类标识)的用户评价分析，探讨满足游客多维度需求的设计优化策略。方法 选取西京古道的14个样本点，运用SD-SBE法分别组织专家组、公众组对样本进行评价，利用SPSS软件进行统计分值对比分析，找出专家与公众差异性的原因及对策，使古驿道导视系统的设计更加科学合理。结论 评价结果表明专家组与公众组对导视系统样本的游客感知度、使用功能、方向指引、节点摆放、救助功能等相关因子的评价分值差异较大，在古驿道导视系统设计时应着重考虑以上5个因子，以更好地满足游客的使用需求。

Optimization Strategy of Xijing Historical Trail Sign System Based on User Evaluation

Under the background of protecting the linear heritage of south China historical trail and developing historical trail tourism in Guangdong. As an important part of the construction of the historical trail travel path, the spatial sign system, through the user evaluation and analysis of the existing guide system (registered signs, positioning signs, guiding signs, interpreting signs and management signs), discusses the satisfaction of design optimization strategy for tourists'' multi-dimensional needs. This paper selects 14 sample points of Xijing historical trail, uses SD-SBE method to organize expert group and public group to evaluate the samples respectively, uses SPSS software to compare and analyze the statistical scores, and finds out the reasons and countermeasures for the differences between experts and the public, so as to make the design of historical trail sign system more scientific and reasonable. The evaluation results indicate that there are great differences between the expert group and the public group in the evaluation scores of tourist perception, use function, direction guidance, node placement, rescue function and other related factors of the sign system sample. The above five factors should be placed emphasis on the design of historical trail sign system to better meet the use needs of tourists.