非遗元素与文创产品设计的融合

目的 探索非遗元素与文创产品设计的思路。方法 文创产品设计受各种因素的影响，其追求越来越高，除了在审美性和知识性上做到极致外，还应从流行性和传播性上下功夫，以实现更多更好的设计价值。以文创产品为研究对象和非物质文化遗产为中心，借助两者的基本概念和发展特点，从融合共生的必要性和意义出发，深入剖析可供选用的设计思路和实践路径，并从基础的形式与功能、文化与技艺、传承与发展等视角对此进行总结和探索，分内外两方面深入分析具体的方法和手段。结论 文创产品所需的文化内涵支撑与非遗元素所需的现代传承相契合，彼此合理融合能够实现多方面的价值，既为文创产品设计找到更多的文化价值和审美价值的实现路径，让作品可以在更多的层面实现健康发展对我国非遗文化的传承起到积极作用。

Integration of Intangible Cultural Heritage Elements and Cultural and Creative Product Design

This paper aims to explore the ideas of intangible cultural heritage elements and cultural and creative product design. Cultural and creative product design is affected by various factors and its pursuit is increasingly high. in addition to achieving the ultimate in aesthetic and knowledge, efforts should also be made in terms of popularity and dissemination to achieve more and better design values. Taking cultural and creative product as the research object and intangible cultural heritage as the center, with the help of the basic concepts and development characteristics of both, we analyze in depth the design ideas and practical paths available from the necessity and significance of integration and symbiosis, and summarize and explore them from the perspectives of basic form and function, culture and skill, inheritance and development, and analyze in depth the specific methods and means in both internal and external aspects. So, the cultural connotation support required by cultural and creative products and the modern inheritance required by intangible cultural heritage elements are compatible, and the reasonable integration with each other can realize multiple values, which can find more paths to realize cultural and aesthetic values of for the design of cultural and creative products, so that works can realize healthy development at more levels, and play a positive role in the inheritance of China''s intangible cultural heritage.