| 知识经济下企业商标策略之谋划 |
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| 引用本文： | 夏玲. 知识经济下企业商标策略之谋划[J]. 安徽电气工程职业技术学院学报, 2004, 9(2): 54-56 |
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| 作者姓名： | 夏玲 |
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| 作者单位： | 合肥工业大学,人文经济学院,安徽,合肥,230009 |
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| 基金项目： | 合肥工业大学校科研和教改项目 |
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| 摘 要： | 知识经济下 ,中国企业要在世界市场竞争中取得优势 ,就必须拥有自主的知识产权。中国企业应勇谋商标之策略———树立名牌意识、精心打造名牌、充分发挥“名牌效应” ,为中国经济腾飞作贡献。
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| 关 键 词： | 商标 驰名商标 竞争 |
| 文章编号： | 1009-1238(2004)02-0054-03 |
| 修稿时间： | 2003-03-20 |
Countermeasures on how Enterprises Design Trademark in the Knowledge Economy |
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| XIA Ling. Countermeasures on how Enterprises Design Trademark in the Knowledge Economy[J]. Journal of Anhui Electrical Engineering Professional Technique College, 2004, 9(2): 54-56 |
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| Authors: | XIA Ling |
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| Abstract: | Under the circumstances of the knowledge economy,Chinese enterprises must possess independent intellectual property if they want to win predominance in the competition of the world market . Chinese enterprises should be brave enough to design countermeasures for trademark --set the consciousness of name brand,make great efforts to create name brand and bring"the domino offect of name brand" into full play ,in order to make a contribution to the swift-fly of Chinese economy . |
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| Keywords: | trademark farfamed trademark competition |
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