| 视觉传达中形的语义与传达 |
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| 引用本文： | 金银,任文营.视觉传达中形的语义与传达[J].包装工程,2007,28(5):112-114. |
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| 作者姓名： | 金银 任文营 |
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| 作者单位： | 武汉理工大学,武汉,430070;河北理工大学,唐山,063009 |
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| 摘 要： | 形的语义的传达过程是制作者-形-受传者,形的语义的形成有生理、心理多方面的原因.了解这些原因,就可以在设计实践中准确地传达设计的意图,避免产生歧义.
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| 关 键 词： | 视觉传达 形的语义 有效传达 |
| 文章编号： | 1001-3563(2007)05-0112-03 |
| 修稿时间： | 2007-02-12 |
Semantics and Communication of Shape in Visual Communication |
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| JIN Yin,REN Wen-ying.Semantics and Communication of Shape in Visual Communication[J].Packaging Engineering,2007,28(5):112-114. |
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| Authors: | JIN Yin REN Wen-ying |
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| Affiliation: | 1. Wuhan University of Technology, Wuhan 430070, China; 2. Hebei Polytechnic University, Tangshan 063009, China |
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| Abstract: | Visual communication has the process from producer to receiver through shape. The formation of semantics of shape has many reasons both in physiological and psychological aspects. If we can understand these reasons, we can communicate the design meaning exactly. |
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| Keywords: | visual communication semantics of shape effective communication |
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